Getting your £ per first mile rate will improve the competitiveness of your prices for every journey, whilst your minimum fare (which takes priority over your prices based per mile) will make sure that you do not receive jobs for a fee that you are unhappy with.
So purely as examples, if your first mile is £4 and then £2 a mile thereafter, setting a minimum fare of £6 means:
- a 1 mile job will still be presented as £6 to the customer since the min.fare takes priority
- a 5 mile job will be presented as £12, as it's based on the mileage rate.
Regularly reviewing and revising your £ per first mile rate and your minimum fare should lead to an increase in jobs for you.